Selected Product Design Work

We design complex digital products and enterprise systems from discovery through implementation. Our work spans multi-sided platforms, financial and operational systems, healthcare, analytics, and data-intensive enterprise applications, with a focus on simplifying complex workflows into clear, scalable user experiences.
  • SPARK — Multi-Sided Marketplace Platform

    Challenge
    Design a single platform supporting several interconnected services—including transportation, delivery and local commerce—while serving customers, drivers, merchants and administrators with very different needs.

    Our Role
    We own the product design end-to-end, from identifying user and business needs and defining requirements through workflow design, prototyping, UI design, developer collaboration, testing and iteration.

    Process & Design Decisions
    We mapped the relationships between users, drivers, merchants and administrators and designed workflows that simplify complex real-time interactions. We created reusable UI patterns and components to maintain consistency across web and mobile experiences while allowing each user type to have a purpose-built experience.

    Outcome
    A working multi-sided platform comprising the consumer experience, driver application, merchant tools and administration system, with approximately 20 beta users and commercialization underway.

    Key areas: Product Strategy • User Research • Workflow Design • Interaction Design • UI Design • Design Systems • Prototyping • Accessibility • Developer Collaboration

     Explore Project

  • Nexia

    Healthcare EMR platform used across Canada and the United States. Explore Project

    Our contribution: UX/UI design, workflow analysis, prototyping, interaction design and collaboration with development teams.

  • Armstrong Fluid Technology

    Corporate platform and integrated product application (Adept) supporting engineering workflows and product discovery. Explore Project and some UI/UX Journey

    Our contribution: UX/UI design, workflow analysis, prototyping, interaction design and collaboration with development teams.

Information Systems & Enterprise Solutions

This portfolio highlights our experience delivering enterprise-grade information systems, analytics platforms, and AI-powered solutions across government, financial, industrial, and commercial sectors.

Compliance & Audit Systems

Civil Aviation Organization

  • RASA — National audit and compliance platform supporting structured oversight of airline operations

  • RABIN — Audit and compliance system supporting oversight of airline service providers

These systems supported data-intensive audit workflows in a regulated operational environment where accuracy, traceability, and structured review were critical.

Enterprise Systems Development

SabaTary Company

End-to-end design, development, deployment, and support of integrated enterprise systems spanning financial, operational, human resources, and asset-management workflows.

Core Modules:

  • Financial & operational systems: accounting, treasury, inventory, sales, and asset management

  • Human resources: payroll, personnel, and compensation

  • Equipment operations: maintenance and repair management

Tehran Metro (Urban & Suburban Railway)

Full lifecycle development of complex enterprise systems integrating financial, operational, administrative, and business-intelligence workflows across a large transportation organization.

Core Modules:

  • Finance, inventory, assets, and ticketing

  • Train maintenance and operations management

  • Human resources and administrative systems

  • Business intelligence and reporting

Financial Data, Banking & Analytics

Our financial-sector work includes complex financial data, performance monitoring, profit-and-loss analytics, executive dashboards, business intelligence, and operational management systems designed to transform large volumes of business and financial information into clear, actionable experiences.

Bank Mellat

  • Employee sports facilities management

  • Interbank affairs management

  • Business intelligence platform

Tejarat Bank — Financial Analytics & Executive Dashboards

Challenge
Financial performance information—including revenue, expenses, and profit and loss—was scattered across sources, involved manual reporting, was difficult to compare, and took significant time to prepare for executive review.

Our Role
We designed a financial analytics and executive reporting system that consolidated complex financial information and made it easier for executives to understand performance across branches, departments, products, and reporting periods.

Process & Design Decisions
We structured the experience around the financial questions executives needed to answer and designed dashboards, tables, charts, filters, drill-down views, reports, alerts, and comparison tools. The interface enabled users to move from high-level performance indicators into detailed financial data, compare periods and organizational units, investigate expenses, and identify performance trends.

Outcome
The system provided faster reporting and greater visibility into financial performance, replacing manual and spreadsheet-based processes with centralized analytics. Executives could more easily identify underperforming branches, investigate expenses, compare performance across periods, and track profitability.

Key areas: Financial Data • P&L Analytics • Executive Dashboards • Data Visualization • Reporting • Complex Data Workflows • Information Architecture • Decision Support

Refah Bank

  • Human capital analytics platform

Saman Financial Group

  • Financial performance monitoring and BI systems


E-Commerce & Analytics Platforms

  • C2C Marketplace Platform
    Online buy/sell system with user accounts, product listings, messaging, and transactions

  • C2C KPI Analytics System
    Performance monitoring platform for e-commerce businesses

AI-Powered Solutions

  • Predictive price estimation models

  • Natural language processing (NLP) for text analysis

Industrial & Technical Systems

Iran Khodro (APCO)

  • Product Tree (BOM) management system

Hirbodan Niroo Co.

  • Hardware-integrated software for relay testing in high-voltage substations

Saipa Parts (via Pouyesh San’at)

  • Thermal and environmental testing control systems

Government & Organizational Systems

Hozeh Honari

  • Web-based office automation (personnel, finance, library, contracts)

Olympic Academy

  • Athlete registration and secure ID/card issuance system

Portals & Web Platforms

Delivered large-scale portals for:

  • Government organizations (National Forests Organization, Central Asia Insurance)

  • Municipal systems (Tehran Municipality)

  • Industrial and technical firms

  • Educational and cultural institutions

Data & Archiving Systems

National Forests Organization

  • Document and media digitization platform

  • Archival system for images, audio, video, and press content

Long-Term Development Engagement

  • 5-year contract for portal development and software delivery

  • Ongoing support, customization, and system expansion

Technology Capabilities

Our multidisciplinary teams have delivered solutions using a broad range of modern technologies, data platforms, analytics tools, AI capabilities, and testing frameworks.

Backend

  • .NET Core, Entity Framework

  • RESTful API development

Frontend

  • React, modern web UI frameworks

Mobile

  • Native Android (Java, Kotlin)

Data & Infrastructure

  • Microsoft SQL Server

  • Data pipelines and search (ElasticSearch)

Analytics & BI

  • Power BI, QlikView

AI & Machine Learning

  • NLP and predictive modeling

Testing & Quality Assurance

  • Functional and integration testing

  • UI/UX and performance testing

  • Automation (Selenium)

  • API testing (Postman)

  • Database validation (SQL)

  • Test management (Jira, Xray)

APPS

Cross-Platform Product Design

Interfaces designed to deliver seamless user experiences across mobile, tablet, and desktop platforms.

Our work focuses on building scalable, multi-device experiences with consistent performance and intuitive interaction design.

Live Product Example: SPARK Platform View Platform →

Interface Design & Digital Experiences

These interfaces were designed for a range of industries including e-commerce, enterprise systems, and digital platforms.

Branding

Brand Identity & Visual Systems

Selected brand identities designed to create clear, consistent, and scalable visual communication.

Our branding work supports digital products, platforms, and businesses by aligning visual identity with user experience and strategic direction.

Prints

Print & Visual Communication Design

Selected print materials designed to support branding, marketing, and communication strategies.

While our primary focus is digital systems and user experience, these works reflect a strong foundation in visual communication and brand consistency.